Identity is the most important entity in the digital ecosystem. Streaming applications should know how to associate the required restrictions with the right users and secure customer experiences. Here are five other ways to enhance customer security.

Video is regarded as one of the crucial elements for any business when it comes to creation of online presence. We can evidently find videos are being put to use for variety of purposes that includes marketing, educational or streaming content. Narrowing down to video streaming platform, there has been excellent delivery methods used for live & on-demand video content that is put up with concrete security techniques.

With any sort of digital asset online videos are prone to some of the hazardous consequences of content infringement via digital hacking & piracy. Therefore, if there is involvement of high volume of streaming video implementation that has sensitive or private data, then encryption along with protection is the key.

There’s always a question that you need to ask yourself.. Is your business well-protected as the way it should be?  Do you really get to know what goes on in your video streaming platform while you’re not there to check at the first place?

As a business owner naturally you would want to ensure that your investment is protected against unauthorized zone or loss from own employees.. Is your business as well-protected as it should be? Do you really know what goes on when you’re not there to see it firsthand? As a business owner you want to ensure that your investment is protected against loss from the public or from your own employees.

Here are some good security advisor:

1. Put user experience at the center

Popular streaming sites like Netflix, Amazon Prime, Disney + already do that. They offer curated recommendations on their home screen based on viewers’ most binge-watched genre. This is where the use of AI for seamless customer experience comes into play.

Make sure the UX complement aspects such as targeted retention strategies, quick onboarding, and secure payment gateways. But then, let’s not forget that hackers are skilled engineers that develop faulty algorithms to redirect consumers to different payment sites. Make sure you are authenticating users with a robust security system on your OTT platform.

2. Safeguard customer data

Securing customer data in the digital space is a big deal for any industry. As consumers continue to subscribe, and your community grows, the growing database becomes more and more vulnerable to security risks.

Henceforth, if any brand fails to prioritize security and privacy, it may be a significant blow to reputation. Conversely, practicing the right cybersecurity measures and investing in the right identity management solution will gain a competitive edge over others.

3. Steer clear of targeted automation and bots

A vast majority of credential stuffing attacks happen due to botnets. Hackers usually program botnets to devise account takeovers of consumer data that are most vulnerable to attacks.

Using multi-factor authentication can help a great deal in reducing such risks. Users trying to authenticate should first confirm the human use of a web browser. For example, the clicking pattern or movement of a mouse during Recaptcha evaluation can determine the difference between a bot and a human.

4. Implement low-fiction security solutions

If remembering complex passwords is a problem for consumers, introduce passwordless authentication into your system where you can confirm a user’s identity through OTP, magic link, or biometrics in a more efficient, and secure way. It will keep customer data safe without creating any inconvenience to user experience — a win-win for both parties.

5. Protection against piracy

Piracy sites are quite popular in the industry because they allow users to stream content for free. The lack of a monthly subscription business model seems more appealing than premium streaming services where users cannot move past thumbnails unless they are subscribers.

Other benefits like live streaming of premium TV content make piracy sites more popular among general users. Sometimes, they resemble popular streaming applications to make hacking even easier. Educate your customers about different hacking practices and make sure they can distinguish between you and your pirated version.

Secure Video Streaming here is some examples:

1. AES Encryption

The first secure video streaming technique we’ll cover here is to do with AES Encryption. AES stands of ‘Advanced Encryption Standard’ where a regulated process of encoding data is covered, so that only authorized users will be able to view your priceless content.

HTTPS assures to provide complete protection from so-called middle man attacks. To explain it further, these attacks are commonly relatable with video streaming, especially when people utilize open networks at schools, libraries, etc in order to access those content.

SSL / TLS Encrypted Paywall

SSL is known as Secure Socket Layer & Transport Layer Security (TLS) are two prime security protocols that encrypt data exchange between a server & a user. This type of encryption is used by banks to protect your financial data. In both cases, these security measures can be used to protect your sensitive & private data. This is specially applicable at the time when users might enter into a website, such as payment information in a video paywall.

4. Password-Protected Video

This typically sounds like users must definitely know the password to access any videos that you stream securely online. It is a great solution for protecting your content’s integrity from unqualified viewers. However, there goes a fact unchanged & i.e. it’s the least secure wayout as passwords are prone to hacking or leakage.